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The Meaning of a Name: Why Ad Vitam Marketing?

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Why Ad Vitam Marketing?

It’s the question most people have been asking about our new business. Why Ad Vitam? How do you pronounce it?

What does it mean? Ad Vitam is a latin saying and it is pronounced “ahd wee-tahm”. The word-by-word translation is as follows: ‘ad’ means ‘to’; ‘vitam’ means ‘life’.

With the explosion of technology, the typical person has multiple opportunities to engage every single day. As a marketing company, our main question has always been: How does one take advantage of these opportunities? We think this is done, in short, by bringing a brand “to life”.

A brand’s consistency across all platforms is essential. Life across all platforms is vital. This is why we started Ad Vitam.

 

When it comes to engaging customers, becoming a part of the experience is everything. In today’s multi-platform society, a consumer may shift between the smart-phone, the tablet, the TV, the newspaper and the desktop before settling on a brand or a product. Then, after it’s all said and done, they will often provide feedback via their social network: a post-meal tweet about the BBQ ribs they just destroyed, an Instagram about the finely presented meal on their favorite Target brand plates, a Facebook message about the stomach ache that was magically cured by Cola Syrup. A brand’s consistency across all platforms is essential. Life across all platforms is vital. This is why we started Ad Vitam.

Here are some interesting stats about new businesses:

  • Small businesses have spawned over 65% of the net new jobs since 1995.
  • On average, 543,000 new businesses commence operation every month.
  • More employer businesses shut down than start up each month.
  • 7 out of 10 new employer firms survive at least 2 years, 5/10 at least 5 years, 3/10 at least 10 years and only 2/10 at least 15 years or more.
  • 52 percent of all small businesses are home-based.

It is widely known and largely accounted for that businesses who implement successful marketing strategies will be the businesses that survive the long haul. At Ad Vitam, we see the 543,000 new businesses a month as an opportunity to bring an amazing amount of life to communities, cities, states and even the nation. These small businesses simply need help with the spark, the catalyst, an agent that will bring them “to life”.

Ad Vitam was started by Rony Renfrow III (CEO) and Nathan Elam (CTO) at the beginning of 2014. Rony just finished serving as the Creative Arts Director of a large church in Oklahoma City, OK, while Nathan was also serving as the Creative Arts Director of a church plant in San Diego called Vineyard Blue. While serving as directors of their various departments, Rony & Nathan became well versed in Web Design, Graphic Design, Marketing, PR, Creative Development and execution. On top of a degree in music for Rony and a Film degree for Nathan, these skills seemed like a perfect fit to start a business that would focus on developing companies’ brands. This unique combination of skill, dedication, creativity and hard work has been immensely successful as our firm essentially contains the works of an entire marketing department in a one-stop shop.

At Ad Vitam, we see the 543,000 new businesses a month as an opportunity to bring an amazing amount of life to communities, cities, states and even the nation. These small businesses simply need help with the spark, the catalyst, an agent that will bring them “to life”.

Many businesses have trusted us to take their vision, strategy and mission and to breathe life into it. We work side-by-side with businesses and companies to fully understand, build and express their corporate brand. We ensure that everything they communicate and accomplish as an organization, internally and externally, ultimately supports their client goals.

We work side-by-side with businesses and companies to fully understand, build and express their corporate brand.

Here is how:

  1. Thinking– We will do the thinking for them. By utilizing a dynamic range of research techniques and proprietary analytics, we help them understand their brand. We then present them with all market opportunities.
  2. Believing– Believing is EVERYTHING. Nike’s “Just Do It” mentality and branding has become the sole source of their worldwide exposure and expansion. They believe their slogan down to how they create their shoes. This corporate branding technique can be utilized by small businesses as well ! We know how to give a company’s brand some attitude and a unique voice that will permeate their entire performance.
  3. Designing– Our elite creative team ensures that a company’s brand works hard to support their brand goals, vision & strategy, wherever it appears — from postcards to websites and billboards.
  4. Living – Just like a child, a brand is alive and therefore must be fed, raised and exercised. Ad Vitam looks over all the steps needed to bring a corporate brand to life.

I hope this article has infused you with confidence in us. We chose our name very intentionally, because we believe in what we do and furthermore, we LOVE what we do. Watching a new company come to life is what we are all about. Being a part of the process, whether it is designing a logo, developing a website or creating a social media strategy, brings us life. Taking that life and breathing it into small businesses is our joy, and all for your benefit !

All in all, Ad Vitam exists to bring your business, your ideas and your endeavours “to life” !

Sources United States Census Bureau: Statistics about Business Size (including Small Business) http://www.census.gov/econ/smallbus.html

Rony Renfrow
Rony Renfrow
Born in San Jose and raised in the San Francisco Bay Area, Rony moved to San Diego in 2003 to pursue his dream of becoming a Creative Arts Pastor. After serving in the church for 5 years, he realized that the skills and talents he possessed could be used to bring companies all across San Diego “to life.” He started Ad Vitam in 2014 and has been loving it every step!
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